Identity for Gustoso’s Pizza Restaurant

Gustoso is an Italian word and means “Delicious”.
The main meal in the restaurant is the pizza, so the logo represents the pizza too.
The colors of the logo are from the Red range associated with tomatoes and ketchup.

The rounded forms of the font gives the logo an appetite and a light tease.
Another element of the design is the structure of the pictograms arranged sequentially in the boxes. The background of the structure is filled with a color similar to the recycled paper in the warm range of colors gives a cozy atmosphere and Italian broadcast.

 The final result of the design strives to convey the spirit and atmosphere of the pizzeria.